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Market Week is Here: Your Heartland Retail Import Checklist

Kevin Burke

Boutique Owner & Founder

If you're headed to Atlanta, Dallas, or any apparel market this week, you're about to come home with a stack of wholesale orders. And if you're on Heartland Retail, I have good news: you don't have to spend your weekend typing them all in.

I've been building MyMarketOrders to solve this exact problem — and my wife's been testing it in her boutique for months. The Heartland Retail integration is ready.

The Problem We're Solving

You know the drill. You come home from market with 25, 50, maybe 75 orders from different brands. Each one needs to be entered into Heartland Retail manually — creating vendors, setting up grids, entering every color and size combination, typing in costs and retail prices, building the purchase order.

It takes forever. I've watched my wife spend entire weekends on data entry instead of getting the store ready for new arrivals.

MyMarketOrders automates that entire process. You export your orders from Joor, NuOrder, or Faire as Excel files, upload them to MyMarketOrders, review everything, and hit import. Done.

If you don't have an account yet, sign up here — it takes about 2 minutes. Then come back to this checklist.

Before Market: Set Up Your Connection

Do this before you leave for market. It takes about 5 minutes and means you'll be ready to import the moment you get home.

Step 1: Get your Heartland Retail API token. Log into your Heartland admin, go to Settings → API Keys, and generate a new token. Copy it somewhere safe — you'll only see it once.

Step 2: Connect in MyMarketOrders. Go to Settings → Connections, click "Add Connection," paste your API token and your Heartland subdomain (the part before .heartlandretail.com). Hit test — you should see a green checkmark.

Step 3: Configure your fields. After connecting, click "Configure Fields." The system will auto-detect your custom fields for Color and Size. Confirm they're right. If your store uses a SIZE picklist with full words (X-SMALL instead of XS), you'll set up your Size Crosswalk during your first import.

Step 4: Set your preferences. Choose your vendor name format (Title Case, UPPERCASE, or as-imported), item name format, and grid numbering style. These save to your connection and apply to every import.

At Market: Export Your Orders

When you write orders at market, they'll end up in Joor, NuOrder, or Faire. Here's how to get them out — check out our full export guide for detailed steps.

Joor: Orders → select order → Download button (top right) → Excel format.

NuOrder: Orders → select order → Export → Excel. Note: NuOrder exports come in several formats depending on the brand. MyMarketOrders handles all of them.

Faire: Orders → select order → Download → Excel.

Save these files somewhere easy to find. A "Market Orders" folder on your desktop works great.

After Market: Import in Minutes

Step 1: Upload. Go to your MyMarketOrders dashboard and click "Import Orders." Drag in your Excel file. The system auto-detects whether it's from Joor, NuOrder, or Faire.

Step 2: Review. You'll see every item laid out — product names, colors, sizes, quantities, costs, and retail prices. Choose your location, department, season, and year. Set your categories. If retail prices are missing, use the markup calculator (default 2.2x, adjustable).

Step 3: Confirm. The preflight check shows you what's new and what already exists in Heartland. Vendors it found, vendors it'll create, products it matched. Review and hit import.

Step 4: Verify. Open Heartland and check your new purchase order. All items, grids, and vendor assignments should be exactly how you'd have set them up manually.

Tips From Real Imports

Do your biggest orders first. The complex ones with 30+ items and multiple colors save the most time. A single Veronica Beard order that would take 45 minutes manually takes about 2 minutes to review and import.

Check your vendor names. If you already have "VERONICA BEARD" in Heartland and the order file says "Veronica Beard," the system will find the match and ask you to confirm. Don't accidentally create duplicates.

Use the markup calculator for missing retail prices. Some Faire exports don't include retail. The calculator lets you set a multiplier (2.2x is standard) and applies it to all items in the order.

Import one order at a time. Each upload is one Excel file = one purchase order. This matches how you'd normally organize POs in Heartland.


That's it. What used to take a full weekend now takes a few hours — and most of that is review time, not data entry.

Sign up for MyMarketOrders and get set up before market. Your future self will thank you.

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